Fujifilm is using the occasion of IBC 2025 to make a couple of important broadcast lens announcements. First off is the current availability of the new FUJINON LA30x7.8BRM Portable, a lightweight 4K Broadcast Zoom Lens. It delivers a relatively long 30x zoom range covering 7.8-234mm in a compact, lightweight design with a newly developed drive unit to support virtual and remote production. Initial orders are expected to begin shipping in October 2025 at a manufacturer’s suggested retail price of $7,299 USD.

The second big announcement from Fujifilm at IBC is the development of a much wider FUJINON UA22x4.8BERD broadcast zoom lens, designed for lightweight versatility. It is expected to be released in spring of 2026 and a prototype will be showcased under glass at IBC 2025.

For more information about these lenses, visit: https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens