Cinematographer and Founder of DCS, James Mathers, interviews Michael and Peter Cioni about their careers and new business venture. Their startup, known as Strada, will look for ways to leverage AI across multiple platforms and technologies to simplify and streamline production and post processes. The interview, part of the new DCS series Profiles In Digital Cinema was recorded on October 12, 2023 in the midst of the historic entertainment industry labor unrest. https://vimeo.com/875433718