Panasonic, a late entry into the Large Single Sensor Digital Cinema Camera market, continues to build momentum for the VariCam 35 4K Camera. EVP of Global Sales & Marketing Bob Harvey has announced that Panavision will add 10 VariCam packages to their worldwide rental inventory.

The versatile camera provides multiple formats ranging from 4K RAW to more practical 4K, UHD, 2K, HD and HD ProRes capture at up to 120fps with modes for both native 800 or 5000ASA.

For more information about Panavision, visit www.Panavision.com and for more details about the VariCam visit www.us.panasonic.com/varicam