We are of course, disappointed, but in complete understanding and agreement with the decisions that have been made to protect the health and safety of our industry and the public at large. The first of our supporters to announce they would not be exhibiting at NAB was AJA, but we also soon heard from Adobe, Avid, and Rosco, with many other companies privately sharing their trepidation, so we were not surprised to find out today that NAB 2020 has officially been cancelled due to the risk of further spreading the Coronavirus.
Now the question is, how do we respond? We close each of our eNewsletters with a quote from Charles Darwin:
It is not the strongest of the species that survive, nor the most intelligent, but the most responsive to change.
It is now time for DCS to put those words into action. As our effort to keep the motion picture industry current on technology enters its 18th year, we have continually sought out new ways to disseminate this information. Our original documentary, produced in 2002, was distributed on DVD, but the rapid pace of technological change necessitated that we soon migrate our content to the web. Coverage of our own events, along with our famous DCS streaming interviews from the NAB show floor, became a great way to help keep everyone informed and up-to-date.
As the years have gone by, we have increased our coverage of other events such as Cine Gear Expo, IBC, the annual SMPTE conference, the HPA Tech Retreat, and SIGGRAPH, but NAB has continued to be a major focus of our streaming coverage. Now that NAB 2020 is officially cancelled, it is time to consider the alternatives. We want to assure both our members and supporters that we are now dedicating ourselves to finding new ways to keep the industry informed. We are in the process of securing venues for manufacturers to make their presentations, whether with or without an audience, recorded and/or livestreamed. In any case, you can expect to see a lot of online content continuing to flow from DCS.
The focus of our NAB coverage has always been to show the latest gear and technology to those that can’t physically attend. Since no one will be attending in person this year, our potential audience will in fact be much larger. You can count on the Digital Cinema Society to continue being your trusted source of unbiased information and analysis on motion picture technology. Stay tuned…