Lower Prices Reportedly Lead to Fast Rise in Ultra HD/4K TV Adoption

by | May 27, 2014 | News | 0 comments

Panasonic4KTVA report in Business Insider magazine lists key factors leading to a significant uptick in Ultra HD/4K TV sales.  Shipments of 4K televisions have reached the milestone of selling over one million per month and are steadily rising with expectations of over 15 million by year end. Meanwhile, the average selling price has dropped 85 percent worldwide in the last two years, from $7,851 in 2012 to $1,120 in 2014.  

Business Insider predicts that this will lead to a faster adoption curve than HDTV and they expect 4K TVs to be found in more than half of North American homes within 10 years.

A summary of Key Trends they note include:

• 4K-capable TVs will be in 10 percent of all North American households by year-end 2018. They forecast that this number will reach 50 percent by the end of 2024, just 10 years from now.

• Prices for 4K TVs are falling fast, dropping by 85 percent worldwide in just two years. The report compares prices across regions (China has the most accessible price points), and examine how falling prices will fuel rapid 4K adoption.

• The first wave of 4K content will become available on streaming services like Netflix, Amazon Instant, and YouTube. But they also look at how cable and traditional TV broadcasters will adopt the new format, and the obstacles they face.

• Shipments of 4K-capable TVs will reach 11 million units worldwide by the end of 2016, with China accounting for the largest share of these shipments. They also look at why 4K adoption has been so rapid in China.

To see the Full Report visit:  http://www.businessinsider.com/4k-tv-shipments-are-taking-off-2014-5


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