In the run-up to IBC 2025, Fujifilm has announced that their GFX ETERNA digital filmmaking camera and FUJINON GF32-90mm T3.5 PZ OIS WR Zoom will soon be into the wild. Although Fujifilm has been in the motion picture image creation business for nearly a century with their motion picture film stocks and have been manufacturing electronic cameras for decades, this is their first electronic camera built from the ground up to capture high-end motion pictures. And the new GF32-90mm T3.5 PZ OIS WR with an internally integrated motorized zoom is tailor made to make the most out of the camera.

Large Format Open Gate:
The ETERNA features the large format GFX 102MP CMOS II HS sensor in 4:3 Open Gate is approximately 3x larger than that of 4-perf Super 35mm, bringing a great range of format flexibility and opportunities to create larger than Full Frame images with spherical lenses, or to take advantage of the massive 102-megapixel sensor squeezing more pixels into epic anamorphic images. The large image circle spans 43.8mm wide, 32.9mm high, and 54.8mm diagonal, making it one the tallest in the digital cinema camera world.

3D Film Simulations for Cinematic Visuals:
3D Film Simulation LUTs to F-Log2 C’s wide color gamut combined with the X-Processor 5 high-speed image processing engine is designed to offer filmmakers the ability to create rich visuals with enhanced flexibility in post-production with dynamic range of 14+ stops. The GFX ETERNA 55 also supports three Apple ProRes codecs: Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. It also supports recording of H.265/HEVC as a light-weight codec option. When filming in Apple ProRes, the camera can use proxy video recording such as Apple ProRes 422 Proxy. Supporting a total of five codecs reduces the post workload to streamline the overall workflow and full Frame.io Camera to Cloud functionality is supported. The camera can also output 4:2:2 10bit uncompressed data and up to 8K/30P 12-bit video in RAW data via HDMI.

Additional Camera Features:
-The GFX ETERNA will feature a native G mount with a removable PL Mount adapter included.
-The camera is optimized for its large format sensor, adopting a four-point Optical Low-Pass Filter to reduce the potential for optical anomalies.
-GFX ETERNA 55 incorporates “DUAL-BASE ISO” with two base sensitivities, ISO 800 and ISO 3200.
-The camera features CFExpress Type B and SD card media slots.
-The body weight is approximately 4.4 pounds (2.0 kg).
-Built-in Variable ND Filter covering two to seven stops in 0.015 stop increments
-A 2000-nit 5” touch-enabled LCD monitor and 3-inch side monitors give both camera operators and camera assistants access to the camera menus.

Camera Pricing and Availability:
Initial shipments of FUJIFILM GFX ETERNA 55 are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $16,499.95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a.m. Find out more about the camera here: https://shopusa.fujifilm-x.com/gfx-eterna-55-filmmaking-camera-16969715/

FUJINON GF32-90mmT3.5 PZ OIS WR Cinema Zoom Lens:
Released in tandem with the Eterna is the FUJINON GF32-90mmT3.5 PZ OIS WR cinema zoom lens. It is the first FUJINON motorized power zoom for the GFX System offering cinematic optical performance in a compact, lightweight design. The motorized zoom covers 32-90mm focal length (equivalent to 25-71mm in 35mm film format), from near wide-angle to standard and integrated motorized zoom control is available via the GFX Externa camera.

The GF32-90mmT3.5 PZ OIS WR measures just about 8.7 inches (222mm) in length and achieves a lightweight design at approximately 4.6 pounds (2.1 kg). The lens is equipped with a three-ring system that allows independent manual control of focus, zoom, and aperture with all operating rings using the same 0.8M gear pitch. The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes. A 13-blade iris diaphragm achieves a nearly circular aperture shape to improve the roundness of bokeh even when slightly stopped down. Powerful image stabilization is achieved through improved shake sensing accuracy and optimized stabilization mechanism design.

Lens Pricing and Availability
Initial shipments of the FUJINON GF32-90mmT3.5 PZ OIS WR are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of US$5,995.95. For detailed product specifications on the lens, please visit https://www.fujifilm-x.com/en-us/products/lenses/gf32-90mmt35-pz-ois-wr/.