CW Sonderoptic, known by some as Leica, has announced a full relaunch under the new brand name Leitz Cine Wetzlar. Until the late 80’s, all Leica lenses carried the name ‘Ernst Leitz Wetzlar‘ and nearly a decade ago, CW Sonderoptic was organized specifically to develop Cine lenses. To deal with the expansion and ever-growing demand for quality optics, the cine lens team will move to its own factory at Leitz Park in Germany where Leitz Cine Wetzlar will carry on the legacy started by CW Sonderoptic.