Cinnafilm has announced a collaboration with NVIDIA which will enable AI image processing for super resolution HD and UHD upconversions via PixelStrings. This collaboration is designed to deliver premier enterprise-grade upscaling software solutions for media professionals by integrating Cinnafilm’s image processing engine with NVIDIA RTX AI Image Processing.

Combining Cinnafilm’s image processing engine for Tachyon standards and frame rate conversion, noise reduction, retiming, and resolution scaling with new NVIDIA RTX AI Image Processing, will enable real-time AI-driven RTX Video Super Resolution customized for Cinnafilm. The result is a single-pass pipeline that can transform low-resolution content into ultra-high-definition from any source with unprecedented detail and clarity.

Cinnafilm estimates quality and detail enhancement gains are 25-30% greater than its current industry-leading up-resing solution. While other upscaling tools rely on generic algorithms or generative AI that creates hallucination errors, this joint technology offering will harness the latest NVIDIA Tensor Cores and Cinnafilm’s motion-compensation and noise management know-how to minimize artifacts, intelligently sharpen, and preserve cinematic picture quality at scale.