The new Canon 5D Mark IV offers a several  upgrades including a 30.4MP full-frame CMOS sensor and DIGIC 6+ image processor that work in tandem to enable DCI 4K video recording 500Mbps MJPEG 4:2:2 i-frame at either 24fps or 30fps.  The camera has a native sensitivity range of ISO 100-32000 that can be expanded to ISO 50-102400, and continuous shooting up to 7 fps.  The camera will ship September 8th with an MSRP of $3,499US.

Alongside the Mark IV, Canon is introducing an SD memory card-sized W-E1 Wi-Fi Adapter for the 7D Mark II, 5DS, and 5DS R.  The same size and shape as an SD card, the W-E1 fits into the SD card slot to enable wireless communications with compatible smartphones, tablets and computers through dedicated apps allowing for remote operation, including adjustment of camera settings and focus, plus shutter release for comprehensive camera control up to 32.8 feet away. Photos can be reviewed and transferred easily to a computer or compatible smart device, as can MP4 video stored on the EOS 7D Mark II.  Note that with the W-E1 installed in the SD card slot, a CompactFlash card must be installed into the camera’s dedicated CF card slot in order to record and store images.  This adapter also ships September 8th with a retail price of only $40.