At this year’s Adobe MAX conference, Adobe unveiled hundreds of updates and new capabilities they’ve added to their creative suite of applications.  In addition, they announced a first of its kind initiative designed to equip the future workforce with creative skills and digital AI literacy to expand access to opportunity, drive economic mobility and position the next generation to thrive in the changing job market. Adobe aims to provide training and resources to 30 million young people globally by 2030 through online learning platforms, NGO partnerships and alternative educational pathways. To this end, in 2024 alone, Adobe will provide $90 million in grants, scholarships, partnerships and product donations across Adobe Digital Academy and other initiatives to further its mission.

Key Product Announcements Include:

• Hundreds of new Creative Cloud and Adobe Express features, including groundbreaking capabilities powered by Adobe Firefly that offer creators unprecedented power to create, collaborate and conceptualize ideas while empowering them to work more productively.
• A new Firefly Video Model – the first publicly available video model designed to be commercially safe – and breakthroughs in its Firefly Image, Vector and Design models, delivering significant enhancements to its family of generative AI models that are designed to be commercially safe.
• Firefly-powered Generative Extend now available in Premiere Pro (beta) enables video editors to extend clips to cover gaps in footage, smooth out transitions, extend audio clips, or hold on shots longer for perfectly timed edits.
• New content workflows for creative teams and enterprises to collaborate more seamlessly, including:
  • An all new Frame.io designed to streamline creative management for video projects
  • Major updates to Adobe Express that enable anyone to create on brand content
  • The general availability of GenStudio for Performance Marketing, an end-to-end solution for bringing together creative and marketing teams to plan, produce and deliver content at scale while measuring its performance.