Adobe has announced the release of the Firefly Video Model in public beta, bringing the industry’s first commercially safe AI video generation model to market. Available in the Firefly web application with Generate Video (beta) and in Adobe Premiere Pro with Generative Extend (beta), the Firefly Video Model generates IP-friendly video content that can be used in production today. It is the latest offering in the Firefly family of creative generative AI models, which has been used to generate over 18 billion assets globally. Two new Firefly plan offerings at tiered price points are designed to meet customers’ flexible usage needs to enable access to new audio and video capabilities as well as image and vector generations, all powered by Firefly and available today through a new, redesigned Firefly web application.

Powered by the Firefly Video Model, Generate Video (beta) empowers creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements. It currently supports 1080p resolution with both a lower resolution ideation model for high-speed iteration and a 4K model for pro-level production work coming soon. Creative professionals, enterprises, entertainment brands and media agencies – including Dentsu, Gatorade and Stagwell – are finding success with the video model beta, praising its commercially safe, IP-friendly generations and unrivaled levels of creative control for real-world applications.

Adobe is introducing new Firefly Standard and Firefly Pro plan offerings, enabling creative professionals to deliver their work from ideation to production. They can now create 3D worlds, start with style and structure reference images, use professional camera angles to get the perfect shot and translate audio and video into multiple languages while maintaining an authentic voice, all with Firefly. It integrates with Adobe Creative Cloud applications including Photoshop, Premiere Pro, Express and more – and Firefly is safe for commercial use, providing creators confidence to use it for production-ready content.

Find out more by visiting:  https://blog.adobe.com/en/publish/2025/02/12/meet-firefly-video-model-ai-powered-creation-with-unparalleled-creative-control