Adobe MAX, an annual gathering of over 15,000 Adobe users from around the world, started today, November 4th, at the Los Angeles Convention Center.  The company used the occasion to introduce a number of Creative Cloud innovations including the availability of Photoshop on iPad, Fresco on Windows and Adobe Aero for Immersive Media, along with Previews of Adobe Illustrator on iPad and Photoshop Camera.  Adobe also released major updates to Premiere Pro, and After Effects powered by machine learning technology known as Adobe Sensei’s AI.  New features include Auto Reframe in Premiere Pro, Object Selection in Photoshop, and Auto Tone in Photoshop Camera.  Photoshop Camera is a new mobile app that brings Photoshop capabilities directly to the point of capture on the mobile device. As an intelligent camera app, it applies Photoshop Magic to any photo, but unlike native phone camera and third-party camera apps, Photoshop Camera uses Adobe Sensei to automatically enhance photo quality. Photoshop Camera will include an expansive library of unique lenses and effects.

Other Creative Cloud Innovations include:

• A redesigned Creative Cloud desktop including a native search engine, which searches across all Creative Cloud assets, apps, and files, with access to relevant tutorials.

• Premiere Pro Auto Reframe.  Auto Reframe has the ability to intelligently reframe and reformat content into different aspect ratios, such as 1×1, and 9×16 from an original 16×9 composition.  See a demo here:  https://www.youtube.com/watch?v=yNFFrn1WrR8

• After Effects fluid playback of cached previews, faster Multichannel EXR files and a faster Content-Aware Fill that uses half as much memory.

• Adobe Aero, a new set of tools designed for augmented reality and 3D allowing users to leverage familiar tools like Photoshop and Dimension to produce creations that easily translate into an immersive, three-dimensional environment. The company is also actively integrating the recently acquired Substance suite—the standard for 3D material and texture design—into the Adobe family, with additional details to come next year.  Updates to Creative Cloud desktop software are now available to all Creative Cloud subscribers, and Adobe’s mobile apps are available for download from the Apple App Store and Google Play Store.