STRADA – MICHAEL CIONI
James Mathers visits his good friend Strada co-founder Michael Cioni to explore Strada’s revolutionary remote editing system, using DCS’ own 2026 NAB Show Floor coverage as an example of its ease of use and cost effectiveness.
SAM NICHOLSON, ASC ON VIRTUAL PRODUCTION TOOLS
James Mathers visits with VFX and Virtual Production pioneer Sam Nicholson, ASC, CEO of Stargate Studios during NAB 2026. Sam shares his experience with some of the tools he’s currently using for Virtual Production. These tools include Cartoni’s JibO encoded arm and their Lifto remote controlled elevation system, Blackmagic’s PYXIS 12K camera, lenses from Sigma, AOTO LED VP screens, recording media from Sandisk, a scanner from dConstruct Robotics, and Nanlux lighting instruments.
FUJIFILM’S MICHAEL BULBENKO PRESENTS THE GFX ETERNA 55
Fujifilm’s Michael Bulbenko gives James Mathers a detailed look at their newest, and IMAX approved, large-format cinema camera — GFX ETERNA 55.
CARTONI E-JIBO RIGFX WITH GARY ADCOCK
James Mathers visits technologist Gary Adcock at the Cartoni booth and learns how their encoded products, including the e-JibO, work together in virtual production and augmented graphic reality settings.
ARRI – LENSES WITH ART ADAMS
ARRI’s Art Adams visits with James Mathers, showcasing the ARRI Ensō 10.5mm Prime Lens, one of fourteen in their Ensō lens series. He also gives a shout out to all Cinematographers to reach out to him and let him know what features they’d like to see upcoming in ARRI’s lens designs.
CARTONI CAMERA SUPPORT WITH ELISABETTA CARTONI
James Mathers visits the Cartoni booth where Elisabetta Cartoni shows him their newest camera support products including the Mixo 21 fluid head, the Master 30, which now comes in OB configuration, their new e-Maxima 30 (E-Series), and the extremely solid, yet lightweight Ragno Tripod Riser.
ARRI ACQUIRED BY THOMAS RIEDEL
David Bermbach, Managing Director of ARRI, speaks with James Mathers about the acquisition of ARRI by Thomas Riedel. David explains that ARRI will still run independently and continue to serve the cinema business as a sister company to Riedel Communications. The two companies will take advantage of their synergies and begin working together on the 2026 Eurovision Song Contest in May 2026.
ZEISS NANO PRIMES WITH ENRIQUE DEL RIO
Cinematographer Enrique Del Rio shares his experience and rationale for using ZEISS Nano primes to shoot the short film “Limit Exceeded.” He explains to James Mathers that the compact form factor, fast T1.5 stop, and the ability to cover the full frame sensor of the Sony VENICE 2 made the Nano primes the ideal choice. He also employed Tiffen filters to help shape very sharp images to match the mood of the piece.
CANON – CAMERAS & LENSES
James Mathers interviews his friend Canon Representative and Cinematographer Matthew Irving about their long line of cine and broadcast cameras, including the EOS C400, the C80, and their brand new C50. Matthew also shares news of some upcoming camera firmware updates, and treats us to a look at the newest addition to their vast array of lenses, the Canon 40-1200mm CINE-SERVO lens.
FUJIFILM – OPTICAL IMAGING
Fujifilm’s Stosh Durbacz visits with James Mathers and introduces him to one of their newest lenses, the super small, lightweight, and affordable Fujinon 30x Broadcast Zoom.
ZEISS – AATMA LENS
James Mathers visits with ZEISS’ David Warner and learns all about the new line of Aatma lenses.
LAOWA
LAOWA’s Stephen Neff shows James Mathers all their newest lenses, including their Sunlight 2x squeeze FF Anamorphic Zoom Series, their Ultima 12-120mm S35 and Ultima 25-180mm FF Parfocal Cine Zooms, their Super 35 25-600mm Zoom, their Nano Morph Super 35 1.5 squeeze Anamorphic line, their 1-5x and 5-10x Macro shot lenses, and (shown working via an automatic precision robot arm), their LAOWA Probe Zooms.
NANLITE/NANLUX
Nanlux’s Barry Grubb shows James Mathers their small, but very impressive, Evoke 5C light, complete with all its accessories.
THE STUDIO B&H
B&H’s Sherif Sadek and Director of Photography Geoff George tell James Mathers about the Virtual Production solutions for Cinema and Broadcast available from The Studio B&H.
GVM LED LIGHTS
GVM’s Azhar Abdulkadir shows James Mathers the improvements they’ve made to their Zip Tile Series. He also demonstrates their brand new inflatable light modifier and their new lights, including the full color REIGN 400C, the latest additions to their Flathead series in Bi-Color and RGV versions, and their PF100B extra compact LED fresnel style light.
DIGITALFILM TREE
James Mathers visits with his longtime friend, DigitalFilm Tree’s Ramy Katrib, who reminisces about the past, details the challenges of running a boutique high-end post production facility, and shares his optimism for the idustry’s future.
CINNAFILM
James Mathers interviews Ernie Sanchez and Maurice Ferkranus at the Cinnafilm booth and learns all about their technology, including Tachyon LIVE, IPx LIVE, and PixelStrings, as well as their integrated AI solutions.
Blackmagic Design Cameras
James Mathers interviews Blackmagic Design’s Bob Caniglia about their cine cameras for Live events: the Blackmagic URSA Cine 12K LF 100G and the Blackmagic URSA Cine Immersive 100G.
OWC
James Mathers visits with OWC Founder and CEO Larry O’Connor and learns about their latest Thunderbolt 5 technology, including the OWC Express 4M2 Ultra, a 5 Four-Slot NVMe M.2 SSD enclosure built for professionals seeking the fastest DIY RAID performance in a compact design, and their new OWC MacDrive 12, designed to simplify accessing Mac disks on Windows computers.
AJA
AJA’s Barry Goch shows James Mathers the new gear they’re showing off at NAB, including their sync generator, the OG-GEN10; their base band to 2110 converter, the IP25-R, and their new Bridge Live IP. He also details the upgrades they’ve made to ColorBox.
Blackmagic Design DaVinci Resolve
Blackmagic Design’s Bob Caniglia tells James Mathers all about the updates to DaVinci Resolve.
OWC JELLYFISH
OWC’s Loren Mally tells James Mathers about the newest upgrades to their Jellyfish product.
RIEDEL BOLERO MINI WITH WOLFGANG FRITZ
James Mathers visits Wolfgang Fritz at the Riedel booth and learns about the improvements they’ve made to their Bolero wireless intercom and gets a look at their new Bolero Mini.
BB&S LIGHTING
BB&S’ Lars Nissen shows James Mathers their new compact full color fresnel.
LITEPANELS
James Mathers visits the Litepanels booth where Michael Herbert shows him how easily their lights work in a studio environment.